It was important for us to encompass both. “We all live in both a digital realm and in a natural realm. “This is the next generation of computing for us,” says Marianna Levant, a principal designer on Koehn’s team. It’s a clean, fluid design that is completely new, yet immediately familiar.Īt the heart of Bloom is a concept that merges natural and digital elements. The user experience has been completely reimagined, simplified. This new era comes with intuitive navigation, easy organization, more apps and efficient ways to be creative and productive.

“It’s the same Windows that you know and love, but this is a new beginning, a new era,” says Christina Koehn, creative director for Windows 11, which became available Oct. The story of its creation spans a creative and dynamic collaboration between engineering, design and marketing teams at Microsoft, across an ocean during a pandemic and which incorporated a parallel workflow that caught the eye of Windows 11 designers. Inspired by flowers, this new blue beauty is called Bloom.

With Windows 11, a fresh perspective starts with the very first image you see on the screen: a desktop wallpaper that’s also a symbolic image of starting anew with this operating system.

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